1. Lickd Help Center
  2. Copyright & Monetization

What's the difference between a Copyright Claim and a Copyright Strike?

Copyright Claim (also known as Content ID claim) is not the same as a Copyright Strike (also known as a Copyright Takedown)... and we will explain the difference below.

You can also visit YouTube to read more on the difference between copyright takedowns and Content ID claims.

What is a Copyright Claim?

If you have received a Copyright Claim, then YouTube's Content ID has matched something in your video to a copyrighted asset (or assets) that exist in a content owners' CMS. A copyright claim is automatically generated when an asset is matched.

A copyright claim does NOT negatively affect your channel or video in any way.

However, if you are a monetizing channel, the claim may cause advertising revenue to be diverted towards the content owner (if their policy is set to “monetize”).

It is possible to have more than one copyright claim on a video.

Content ID claims do not create or lead to Copyright Strikes.

Visit YouTube to read more on What is a Content ID claim.

What is a Copyright Strike?

A Copyright Strike means that a content owner has submitted a legal takedown request in order to protect their asset(s). YouTube are legally obliged to obey this request, and will remove your video from the platform.

The first time you receive a copyright strike, you will need to complete YouTube’s “Copyright School” programme.

If you get 3 strikes, your account, channel(s) and video(s) will be removed from YouTube.

If you are are a member of the YouTube Partner Programme with 3 copyright strikes, you will have a further 7 days to resolve your copyright strike.

It is not possible for a single video to have more than one copyright strike.

Visit YouTube to read more on the Basics of a Copyright Strike.

What should I do if my video has a Content ID claim?

Firstly, if you've licensed a track from Lickd then DO NOT dispute the claim with YouTube!  It's quicker and easier for us to help if you haven't disputed the claim.

  • For non Universal Music Group (UMG) tracks, our VOUCH software should automatically clear your copyright claim within 30 minutes. If this takes longer, please click here and follow the next steps.
  • For Universal Music Group (UMG) tracks, these are "Not VOUCH integrated" and require manual intervention as detailed to users at checkout. Turn around time is up to 4 hours on a weekday, and 48 hours at the weekend. In order to do this, please click here and follow the next steps.